ABOUT RETAIN

The Company

Retain Automotive is a leading provider in marketing technology software for the Automotive sector. We work with global OEMs, their owned dealer groups, as well as franchised and independent dealerships, focusing on the customer journey to drive customer loyalty and unlock profit. Retain improves the customer renewal experience and optimises sales performance whilst maximising customer retention.

Our Story

Founded by our Managing Director Emily Aves, Emily started offering a retention service to the motor trade from her dining room table in 2012. Emily quickly grew the client base and added a number of members to her team to help her. Finding a way to manage high volumes of customer agreements led to the creation of the first system that today is known as ReNew. Fast forward to 2017, and Retain was born. Our remarkable journey commenced in the Scottish countryside before heading to Norfolk where our exponential growth has seen the team expand to a family of highly experienced automotive and retention specialists. Today, we have over 300 years combined experience in our team and we service some of the largest OEMs in the world. In 2023 we partnered with Automotive Transformation Group (ATG) opening up further our suite of retention products and services which are now available to 80% of the world’s automotive brands, visible in 85 countries.

Our Mission

By combining first class customer service with cutting edge retention marketing technology we strive to create a future where the automotive industry becomes synonymous with personal, informative and profitable solutions, for both consumers and businesses alike.

Diversity, Equality and Inclusion

We strongly believe that by creating a better today, we will transform the lives of everyone in the future. We not only prioritise the well-being of our team, by offering flexible and hybrid roles, staff welfare and mental health support, but we are also committed to protecting our environment both in and out of work.

We believe that every member of our team has the ability to create lasting positive changes and support all whether undertaking volunteering, helping in the community or simply offering an ear to someone who wants to confide. We put the lives and happiness of our staff before everything and encourage everyone from all walks of life to be a part of our family.