Retention Marketing
Fostering customer loyalty from the UK’s Motability scheme users.
ReOrder is the retention marketing programme from Retain that nurtures customer loyalty from the UK’s Motability scheme users. The scheme enables disabled people to lease appropriately modified vehicles in the UK, affordably.
UKs Motability Scheme Grows Each Year
With over 670,000 members the UKs Motability scheme makes up a key customer demographic and is considered an important part of the overall retention strategy.
Working with the Motability Scheme itself, ReOrder will first contact, then bring your renewal Motability customers back into the lease funnel, month-on-month, delivering a stream of appointed customers to your dealership ready for you to convert.
How It Works
Retention marketing costs 7 times less than acquisition marketing. As the programme delivers the platform on which the Customer Lifetime Value (CLV) can be grown, its a natural starting point to deliver appointments for Motability renewals.
